The cosmetics industry is one of the key sectors of the French economy. According to official figures, the sector represents 24 billion in sales. Its power is also confirmed internationally: the industry generates nearly 15 billion in export sales.
But expanding abroad is not so easy. And to succeed, it is essential to have a well-honed strategy.
First of all, you have to determine the desired export zone.
Then comes the question of the regulatory framework: you have to make sure that you comply with the rules in force locally.
Last but not least, it is essential to calibrate your offer to the needs of a population whose expectations, needs and lifestyle change from what you are used to in your domestic market.
It is with this in mind that this file was created.
The authors
A graduate of the School of Journalism in Lille, Laurence Wittner is a freelance journalist specializing in the field of cosmetics. Co-founder of Monitor Cosmetics, she is the editor-in-chief of its supports.
A graduate of the European Institute of Journalism, Jasmine Salmi is a journalist specializing in the field of cosmetics. She joined the editorial team of CosmeticOBS-L’Observatoire des Cosmétiques in 2016. Her core areas of expertise are trends, eco-responsibility and the analysis of the beauty market.
Databook 2022 “On the road to export”, english version, L’Observatoire des Cosmétiques’ edition (August 2022), 180 pages (ISBN : 979-10-92544-85-5), PDF format.
