According to the dictionary, a package is used to… to package. And for a long time, this definition was sufficient for the beauty industry.
Nowadays, it is impossible for a brand not to be aware of the concepts of recycling, reuse and overpackaging. And for those who are still deaf, the regulatory framework (which is getting harder and harder on these issues) will remind them.
But legislators are not the only ones to put pressure on manufacturers. In a concern to preserve nature and limit their impact on the environment, consumers are also driving this packaging transition. They are attentive to the way their cosmetics are packaged and tend to support the most sustainable brands. However, packaging is still one of the first purchase criteria, especially in the beauty sector. It is therefore important for brands to combine sustainability and desirability.
The authors
A graduate of the School of Journalism in Lille, Laurence Wittner is a freelance journalist specializing in the field of cosmetics. Co-founder of Monitor Cosmetics, she is the editor-in-chief of its supports.
A graduate of the European Institute of Journalism, Jasmine Salmi is a journalist specializing in the field of cosmetics. She joined the editorial team of CosmeticOBS-L’Observatoire des Cosmétiques in 2016. Her core areas of expertise are trends, eco-responsibility and the analysis of the beauty market.
Minibook 2022 “Regulatory, sustainable, desirable… The pack that wraps it up!”, english version, L’Observatoire des Cosmétiques’ edition (October 2022), 36 pages (ISBN : 979-10-92544-91-6), PDF format.
