Generation Z represents the largest cohort in the world (27% of the working population in 2025). So it’s a real challenge for brands to get to grips with them. In a recent article, trend research company Kantar analysed the behaviour of these young consumers to help manufacturers create a link with them.

In the image of its famous shoes, the Birkenstock Care Essentials range celebrates the well-being of feet with five new treatments.

To encourage consumers to go out of their way to buy cosmetics, it’s no longer enough to display products. The general public wants to have experiences. To help brands rethink their sales areas, Mintel, a forward-looking consultancy, has come up with a number of ideas.

In the world of commerce (cosmetics and others), competition is fierce. To get customers to push open the door of a shop, it is important to listen to their expectations. That’s why online polling firm Attest has drawn up a list of the major trends that will shake up retailing in 2025.

The packaging supplier has just announced its collaboration with perfume brand Beach House. TNT Group has been commissioned to produce the cap for the Noyz perfume bottle. The specificity of the cap lies in the use of a new material: limex.