Wednesday, May 31, 2023Consumers
Aging well: from a trend to a state of mind
The wind has changed. After years of feeding the (illusory?) cult of the quest for eternal youth, the beauty industry is turning to reconciliation with the passing of time. A trend that echoes the concerns of consumers, who are more and more inclined to embrace their wrinkles. Dynvibe, a “social intelligence” agency, has observed the way in which Internet users take hold of the subject of aging well in order to identify their expectations.