Wednesday, September 11, 2024Congresses
Which anti-ageing claims in the United States?
In a country where legal action is easily taken (both by consumers through class actions and by competitors), it is particularly important to understand what you can say and do (or not do), especially when it comes to the sensitive sector of anti-ageing cosmetics. At the Anti-Ageing Skin Care Conference 2024, Annie Ugurlayan, on behalf of the advertising self-regulatory body, presented the key trends of the moment… and the pitfalls to be avoided.