Wednesday, February 8, 2023Consumers
Psycare or the era of emotional beauty
What if cosmetics went beyond its role and became a true ally of well-being? That’s the idea of Beautystreams, a forward-looking agency. According to the agency, beauty brands will increasingly conquer new territories in order to join the “Psycare” trend. At a symposium held in Paris on January 31, 2023, the firm unveiled the founding principles of this trend. Michael Nolte, Creative Director for Beautystream, was in charge of the presentation.