Aged between 12 and 27, the Zs are not the consumers of tomorrow, but of today. Today, they represent 25% of the global population. The Nielsen IQ foresight firm has devoted its latest report to how this demographic group spends its money.

Committed to a more sustainable beauty sector, the Fédération des Entreprises de la Beauté (FEBEA) has designed (in collaboration with several member brands) a tool to help brands better identify all the environmental and social issues facing the industry, while offering concrete levers for action.

The cosmetics giant has just formed a partnership with a major retailer. The aim of this collaboration between the two companies is to develop personalized online shopping paths.

With its formula containing 95% naturally-sourced ingredients with fortifying and volumizing benefits, this mascara prevents lash loss and increases volume. Highly pigmented, it intensifies eyes.

It is not revolutionary in its principle, since its aim is to ensure that products on the market are safe. But it deserves to be fully understood, particularly in terms of its impact on the cosmetics sector. At the Cosmetic Valley’s 22nd Congress on Regulatory Issues - Fragrance & Cosmetics, Xavier Guéant, Legal, Economic and International Director of the FEBEA, set out to clarify the obligations arising from the European General Product Safety Regulation (GPSR).