When you set up your own company, you anticipate a lot of things, you anticipate certain risks, but you don’t necessarily think that an international pandemic will thwart your plans. However, Covid-19 has delayed the launch of several brands. At a meeting organized by the WEG, several designers were able to share their experiences and explain how they bounced back from this exceptional situation.

There is something for all tastes and sensibilities! On the one hand, ultra-black pigments (the famous black carbon often nanoparticles) invade our favorite makeup product. On the other hand, the first mascaras with clean formulas and 100% recyclable packaging make their appearance. A land of contrasts for the new school year’s mascaras.