What if cosmetics went beyond its role and became a true ally of well-being? That’s the idea of Beautystreams, a forward-looking agency. According to the agency, beauty brands will increasingly conquer new territories in order to join the “Psycare” trend. At a symposium held in Paris on January 31, 2023, the firm unveiled the founding principles of this trend. Michael Nolte, Creative Director for Beautystream, was in charge of the presentation.

Coverpla, a supplier of packaging solutions for the cosmetics and perfumery industries, is expanding its range of refillable (or non-refillable) bottles and offering larger formats. The objective here is to accompany brands ever further in their 3R strategy.

While the offer of solid skincare products is growing (make-up remover, cream, mask…), packaging solutions were sometimes not sufficient to meet brands’ needs. Cosmogen imagined a paper stick (78%) allowing beauty professionals to be more sustainable and desirable.

This new generation anti-imperfection treatment works hand in hand with the skin’s ecosystem to reduce pimples and inflammation. Formulated without alcohol or fragrance (but with a very pleasant result!), it contains 99% ingredients of natural origin and its effectiveness on the microbiome has been clinically proven on acne-prone skin.

The European Commission has just opened a public consultation to collect opinions on the categories of new products that will be considered as a priority by the future Regulation on the ecodesign for sustainable products. And cosmetics are among the options considered.