The countdown to the holiday season has begun. Forecasting firm Circana surveyed Americans to find out how they felt about this period. A certain return to consumption and renewed optimism were observed.

With its triple ultra-fine tip, Benefit’s Mighty Fine Brow Pen allows you to draw ultra-fine lines in a single stroke, to achieve the hair-by-hair technique.

A complete break with the Boomers and far less smooth than their elders, the Millenials, the Zs are shaking up the beauty world. Born between 1997 and 2012, they have a singular way of functioning and break free from many societal codes. To get to know the members of this cohort, the CEW France brought together the team who worked with Éric Briones on the book “Generation Z & Luxury”. Youna Strowski de Lenka, Global Brand Manager at Ykone, was part of the set.

In the age of the Internet and social networks, the latest cosmetics are discovered online. But what are consumers’ preferred points of contact? How do they do their research? Camille Biette, Beauty, Health and FMCG Director at Google, answered these questions at the Beauty Leaders Summit (held in Paris on November 20-21, 2024).

In collaboration with Chenavari Investment Managers, a European corporate credit specialist, the cosmetics group has just announced the creation of the Solstice fund. The aim? To support significant decarbonization investments by industrial suppliers. L’Oréal has pledged to invest 50 million euros in this project to help manufacturers (particularly smaller ones) become more “sustainable”.