Tuesday, October 29, 2024Ecoresponsability
Sustainability in cosmetics: consumers continue to have high expectations
For some years now, having an eco-responsible positioning has no longer been a differentiating factor for the general public, but rather a prerequisite. However, consumers are still just as sensitive to what brands are doing. At the Sustainable Cosmetic Summit (held in Paris from 23 to 25 October 2024), Ozlem Senturk, Senior Partner Global Sustainable Transformation Practice at Kantar, presented some data on consumer expectations and needs in terms of responsibility in the widest definition.