“Our speakers and panelists are carefully selected to provide you with the latest information, trends and best practices in the beauty industry. From brand founders to industry executives, you’ll hear from the best in the business and gain valuable insights that will help you take your own business to the next level,” says the organizing team.

Conference Program

First day

• TikTok and social commerce: how generation z is changing the beauty

• The best of both worlds: how to create a seamless omnichannel shopping

• Panel discussion: building brand communities: how to improve customer relationships in the beauty industry

• Epigenetics of skin aging: from test to skincare

• Augmented reality and virtual reality try-on filters: the future of beauty shopping

• Navigating the murky waters of greenwashing: how to spot authentic clean beauty

• The anti-aging comeback: understanding the resurgence of beauty products focused on reversing the clock

• Workshop: the world of the skin microbiome

• Building trust in digital marketing: addressing authenticity and transparency concerns in the beauty and skincare industry

• Revolutionizing the beauty industry with regenerative economy and plant-based color innovation: opportunities for marketers

• Partnering with authentic influencers and the power of subscription …