FREN
ex.VAT:
VAT:
inc.VAT:

Forgot your password ?

New user? Create an account
DemoSubscribe
ex.VAT:
VAT:
inc.VAT:
Trends
All articles
Ecoresponsability
Covid
Market
Tech / Digital
Consumers
Experts

Trends:Consumers

China: when foresight deconstructs "beauty" mythsSubscribers only

Because it is not always easy to understand the cosmetic standards of a country from which one does not come, The future Laboratory (a consulting firm in prospective) and Hot Pot China (a specialist in strategy and marketing in China) have worked on a “realistic” report. The objective: to give the actors of the skincare industry a more nuanced vision of the way the Chinese consume beauty today.

Trends: in 2023, we break the codesSubscribers only

As contemporary society goes from crisis to crisis, consumers are feeling a form of weariness. And to fight against this, they decide to free themselves from codes and think of themselves. On the occasion of an event organized by the CEW France, Adélaïde Lohio (founder of the Observatoire Beauté, a newsletter that compiles news from the cosmetics industry) presented the new trends that are likely ...

Inclusivity, refill and Metaverse: the new cosmetic standards in 2023Subscribers only

Some trends are fading, while others are taking hold. For the coming year, the forecasting firm Kline believes that inclusive ranges, rechargeable offerings and the popularization of the Metaverse are trends that will endure.

Psycare or the era of emotional beautySubscribers only

What if cosmetics went beyond its role and became a true ally of well-being? That’s the idea of Beautystreams, a forward-looking agency. According to the agency, beauty brands will increasingly conquer new territories in order to join the “Psycare” trend. At a symposium held in Paris on January 31, 2023, the firm unveiled the founding principles of this trend. Michael Nolte, Creative Director for ...

Consumers: the 10 profiles according to EuromonitorSubscribers only

Against the background of all kinds of crisis, how will the citizens of this world consume in 2023? To answer this question and help manufacturers better understand their customers, Euromonitor, a forecasting firm, has identified 10 different types of buyers, ranging from the frugal to the spendthrift, including the hyper-connected.
135results
Next page
Wednesday, March 15, 2023
China: when foresight deconstructs "beauty" mythsSubscribers only
Because it is not always easy to understand the cosmetic standards of a country from which one does not come, The future Laboratory (a consulting firm...
Wednesday, February 22, 2023
Trends: in 2023, we break the codesSubscribers only
As contemporary society goes from crisis to crisis, consumers are feeling a form of weariness. And to fight against this, they decide to free themselv...
Thursday, February 16, 2023
Inclusivity, refill and Metaverse: the new cosmetic standards in 2023Subscribers only
Some trends are fading, while others are taking hold. For the coming year, the forecasting firm Kline believes that inclusive ranges, rechargeable off...
Wednesday, February 8, 2023
Psycare or the era of emotional beautySubscribers only
What if cosmetics went beyond its role and became a true ally of well-being? That’s the idea of Beautystreams, a forward-looking agency. According to ...
Wednesday, January 25, 2023
Consumers: the 10 profiles according to EuromonitorSubscribers only
Against the background of all kinds of crisis, how will the citizens of this world consume in 2023? To answer this question and help manufacturers bet...
Wednesday, January 25, 2023
Rise of local brands and clean beauty: emerging trends in ChinaSubscribers only
On the occasion of Cosme Week in Tokyo, which took place on January 10 and 11, 2023, Mintel, a forecasting agency, presented the new trends that are l...
Wednesday, January 18, 2023
Responsible consumption: where do the French stand?Subscribers only
The current climate is pushing the general public to review its lifestyle. In a recent report, the ADEME (French environment and energy management age...
Friday, January 13, 2023
Daily Crazy : Gattefossé encourages disruptive and joyful cosmeticsSubscribers only
For its latest inspiration book (presented at Cosmetagora, January 10-11, 2023), the ingredient supplier studied Gen Z and the way they approach skinc...
Wednesday, January 11, 2023
Tik Tok becomes Gen Z's favorite networkSubscribers only
Social networks are part of the daily life of consumers who spend several hours a day on them. But, depending on age, preferences in terms of platform...
Wednesday, January 4, 2023
The four types of consumers in 2023Subscribers only
Inflation, climate emergency, geopolitical crisis… current events are having an impact on the citizens of this world and the way they behave. The tren...
Wednesday, December 21, 2022
When "ageing well" takes over from anti-ageingSubscribers only
Are consumers making peace with their age? A recent study conducted by Harris Interactive (for the Observatoire Cetelem) shows that the French no long...
Wednesday, December 21, 2022
Towards the end of anti-aging?Subscribers only
The beauty industry has always made cosmetics to fight against the signs of time. Yes, but the profile of consumers is changing and their expectations...
Next page