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Trends:Tech / Digital

Coty launches an internal MetaverseSubscribers only

All forecasting firms advise cosmetic brands to conquer the digital world in order to offer a new customer experience to consumers. The Coty group has given in to the trend… for its employees. The group announced the creation of an internal Metaverse to allow everyone to acquire new skills.

Consumer sensitivity to the MetaverseSubscribers only

Metaverse, Web3, NFT… all new terms that presage a disruptive digital future and that brands are seizing upon to create innovative customer experiences. But what do the French think of these new strategies initiated by manufacturers? OpinionWay’s survey for La Retail Tech has set out to answer this question.

Estée Lauder launches an app to help visually impaired people apply makeupSubscribers only

In an effort to make it easier and more accurate for people with vision impairments to apply makeup, Estée Lauder has developed a voice-assisted app. The device uses artificial intelligence to guide the user as they prepare.

The Metaverse to the rescue of the purchase pathSubscribers only

The digital revolution is underway. At a time when the general public wants to live experiences when buying a consumer good, artificial intelligence can help manufacturers design new scenographies (both in stores and on the Internet). And according to the latest survey conducted by the research firm Capegemini, respondents are not reluctant to use new technologies.

L'Oréal presents two tech tools at CES 2023Subscribers only

The big show dedicated to technological innovations opened its doors in Las Vegas on Thursday, January 5, 2023. As usual, all the big groups are there. This is the case of L’Oréal which presents two make-up applicators.
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Tuesday, May 9, 2023
Coty launches an internal MetaverseSubscribers only
All forecasting firms advise cosmetic brands to conquer the digital world in order to offer a new customer experience to consumers. The Coty group has...
Wednesday, March 22, 2023
Consumer sensitivity to the MetaverseSubscribers only
Metaverse, Web3, NFT… all new terms that presage a disruptive digital future and that brands are seizing upon to create innovative customer experience...
Wednesday, January 18, 2023
Estée Lauder launches an app to help visually impaired people apply makeupSubscribers only
In an effort to make it easier and more accurate for people with vision impairments to apply makeup, Estée Lauder has developed a voice-assisted app. ...
Wednesday, January 11, 2023
The Metaverse to the rescue of the purchase pathSubscribers only
The digital revolution is underway. At a time when the general public wants to live experiences when buying a consumer good, artificial intelligence c...
Wednesday, January 11, 2023
L'Oréal presents two tech tools at CES 2023Subscribers only
The big show dedicated to technological innovations opened its doors in Las Vegas on Thursday, January 5, 2023. As usual, all the big groups are there...
Wednesday, January 4, 2023
E-commerce: the importance of verified reviewsSubscribers only
Faced with a plethora of cosmetic products, consumers are trying to make the right choice. To do so, more and more of them are consulting reviews writ...
Monday, November 28, 2022
Technicoflor: when perfumery meets the MetaverseSubscribers only
The Metaverse is at our doorstep and the cosmetics industry is planning to take it over. The new collection of fragrances from Technicoflor (a French ...
Thursday, November 17, 2022
Time ranks the best beauty innovationsSubscribers only
It’s a traditional list that rhymes with the end of the year. Time magazine has just published the list of 200 products (or concepts) that caught the ...
Wednesday, November 23, 2022
L'Oréal sets out to conquer the MetaverseSubscribers only
In a partnership with several other brands, L’Oréal is offering its expertise to the Ready Player Me platform (which allows the creation of avatars th...
Tuesday, October 18, 2022
Beauty in the MetaverseSubscribers only
Is the digital revolution underway? For some time now, we’ve been hearing about the Metaverse (virtual world) and the need to focus on it. But is it r...
Tuesday, September 13, 2022
When artificial intelligence has an eye on trendsSubscribers only
Artificial intelligence and augmented reality technologies are helping beauty brands create interactive online experiences. And companies that offer t...
Monday, September 12, 2022
A bioimpedance bioprinted skin chip to link cosmetics lab testing to humansSubscribers only
Gattefossé & CTIBiotech develop world’s first bioimpedance 3D bioprinted skin chips to link cosmetics lab testing to humans. The developed model t...
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