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The 2025 edition of Paris Packaging Week!
Trends
All articles
Ecoresponsability
Covid
Market
Tech / Digital
Consumers
Experts

Trends

Under the influence of consumer expectations, technological innovations, feelings of the media, thoughts from various industry players, economic or regulatory contexts, trendy positionings, or societal reorientations… cosmetics trends are fast-changing. You will find everything you need here to learn how to anticipate them and evaluate their relevance…

Purchasing power, sustainability, well-being: Euromonitor's 2025 forecastsSubscribers only

With 2024 drawing to a close, it’s time for the trend agencies to give their predictions for the months ahead. The Euromonitor agency has just published its report for 2025. On the agenda for the coming months: a desire on the part of consumers to prioritise their well-being and keep an eye on their finances.

Cosmetics shopping: what do Thais prefer?Subscribers only

Thais are swaying between the various distribution channels. In a recent report, trend research company Kantar takes a close look at the buying habits of these buyers, for whom cosmetics are important.

Beauty: the French in search of the best pricesSubscribers only

Once a beauty addict, always a beauty addict! Inflation has been rife for many months now, but that doesn’t mean the French have cut back on their beauty purchases. A recent study carried out by the Klarna payment system reveals that consumers are looking to treat themselves, but are very careful about managing their budget.

Cosmetics: the international popularity of Made in FranceSubscribers only

While France is renowned abroad for its gastronomy, heritage and monuments, it is also renowned for its expertise. A recent OpinionWay survey for CCI France highlighted the fact that French cosmetics have particularly good press in other countries around the world.

Black Friday: consumer expectationsSubscribers only

Its name evokes the end of the year and bargain prices. Originating in the United States, Black Friday has established itself as a major commercial event just about everywhere, particularly in France. Forecasting firm VML has just published a report to help brands and retailers understand the issues surrounding this period.
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Wednesday, November 20, 2024
Purchasing power, sustainability, well-being: Euromonitor's 2025 forecastsSubscribers only
With 2024 drawing to a close, it’s time for the trend agencies to give their predictions for the months ahead. The Euromonitor agency has just publish...
Tuesday, November 19, 2024
Beauty: the French in search of the best pricesSubscribers only
Once a beauty addict, always a beauty addict! Inflation has been rife for many months now, but that doesn’t mean the French have cut back on their bea...
Wednesday, November 20, 2024
Cosmetics shopping: what do Thais prefer?Subscribers only
Thais are swaying between the various distribution channels. In a recent report, trend research company Kantar takes a close look at the buying habits...
Tuesday, November 19, 2024
Cosmetics: the international popularity of Made in FranceSubscribers only
While France is renowned abroad for its gastronomy, heritage and monuments, it is also renowned for its expertise. A recent OpinionWay survey for CCI ...
Wednesday, November 13, 2024
Black Friday: consumer expectationsSubscribers only
Its name evokes the end of the year and bargain prices. Originating in the United States, Black Friday has established itself as a major commercial ev...
Wednesday, November 13, 2024
Marketing trends to watch in 2025Subscribers only
Just as you can’t catch flies with vinegar, you can’t win over consumers without a sharp marketing plan. And to help brands (in all sectors, including...
Wednesday, November 6, 2024
Which cosmetics brands dominate French social networks?Subscribers only
Instagram and TikTok are among the platforms most used by Internet users. For brands, it’s almost essential to have a presence on these platforms, as ...
Wednesday, November 6, 2024
Cosmetics: Americans' buying habitsSubscribers only
The investment bank Harris Williams has taken an interest in how the citizens of the United States will consume beauty in 2024. Among the key findings...
Tuesday, November 5, 2024
Sustainability: a key issue for retailersSubscribers only
The beauty industry is switching to the green side of the force. Suppliers (of ingredients or packaging) and brands are redoubling their efforts to li...
Wednesday, October 30, 2024
Longevity: a strong trend in the APAC regionSubscribers only
As life expectancy increases, consumers are demanding cosmetic products adapted to their age-related issues. This trend is proving particularly true i...
Monday, November 4, 2024
Ingredients in the news: salicylic acidSubscribers only
Some cosmetic ingredients are all the rage and are all the rage for years, but then cosmetovigilance reveals certain problems or toxicological require...
Wednesday, October 30, 2024
When well-being comes firstSubscribers only
Covid-19 has left its mark. Since the health crisis, well-being has become a priority for consumers. Most of them are aware that it is up to them to a...
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