March 29th of this year, at the heart of Paris, the world of perfume creates the event with a first meeting on the theme of the fragrances of tomorrow, what break? This meeting is organized by Takayama, in association with the Pole pass and Digital Olfaction Society.
Press release
Today, the market of perfumes is saturated by novelties, not always very recognizable for the public at large. The wave of launches continues in every season, event and diverse celebration and pulls its part of novelties or not.
Then, we can wonder if all the efforts of creativity granted to juices will be sufficient to lead the offer? If the design of the widely contributory perfume bottles in the innovation will be to convince in the long term bored customers?
When in the attempts of innovation on galenic, very shy until now, in the form of stick, of gels, of powders, and even of candies, they remain confidential in term of communication and distribution.
Nevertheless, the real innovation is the one which will bring a new breath, a desire, a curiosity for a revival of the perfume market.
The example of fragrances without alcohol, which are still only a niche, is a way to be more widely investigated. Tomorrow, new more sensory, more practical, more playful olfactive forms will come to renew the offer.
Perfumes with new functions are another promising way for tomorrow, with the possibility to encapsulate new active ingredients. But the real break will not …
