The cosmetics trade has taken on the topic of sustainability, resulting in changes for the entire cosmetics market. The boundaries are increasingly blurred. A large number of cosmetic companies are claiming value-oriented management for themselves – but what is credible? To emphasize the identity of natural cosmetics, today´s market more than ever requires innovative concepts beyond run-of-the-mill solutions – the only way to convey authenticity and credibility to discerning customers. This year´s Congress will therefore focus on creative future concepts and discussions, highlighting existing boundaries and presenting new perspectives.

You may expect

• Sustainability: reality & discrepancies
• Set of values: near-natural vs. organic cosmetics
• Natural cosmetics: how much morality can the market tolerate?
• Focal point customers: striving for the favour of customers
• POS: retailing in the future
• R&D: everything is feasible – everything is OK?
• Value-oriented management: establishing values
• Best Practice: how innovative are retailers?

Participants

Senior executives and decision-makers (national/international) of the cosmetics business with an interest for the changes of the market: marketing & sales, research & development, purchasing, manufacturing, trade, private labels, development and production facilities, drugstore and cosmetics retailers, perfumeries, pharmacies, organic retailers, health food shops, privately owned food …