During the last decade, the natural and organic cosmetics market has undergone rapid changes. Worldwide, the industry is confronted with challenges. The demands on retailers and manufacturers are increasing, the requirements of younger demanding customers are often not met. Many brands will have to rethink their positioning to continue to succeed in the natural cosmetics market. The 10th edition of the Natural & Organic Cosmetics Conference will focus on this topic.

It´s been obvious that familiar structures and approaches are no longer reaching the many critical, networking customers. Elfriede Dambacher, owner of the consulting company naturkosmetik konzepte and program Chairwoman of the Natural & Organic Cosmetics Conference confirms this: “ the develoment of the market clearly shows how differently brands can grow. Many brands rely too much on their familiar marketing concepts .“
In his keynote presentation, Dr. Kay Hafner, founder and chairman of Hafner & CIE. Digital Change And Strategy GmbH, will share his perspective on this current topic and offer insights to the necessary revitalization of brands and what the prerequisites for authentic brand management are – of course the expert will also cast a critical eye on brand policies.

The former natural and organic cosmetics customer has …