The majority of analysts and trend firms say it: consumers expect transparency, efficiency and values from professionals… even more so after the Covid-19 crisis. essence cosmetics, the make-up brand of the German group cosnova, has launched several objectives to improve its products. Soazig Le Prince, Managing Director of the group, presented to CosmeticOBS the projects set up.
“Since 2018, we have been committed to a CSR policy that cuts across the entire company,” Soazig Le Prince says. “This concerns the management of our waste, the way we store it and, of course, the development of our ranges. Our ambition is to offer conventional, high-performance products that are not objectionable from a health or environmental point of view. This is why we have set ourselves several objectives with deadlines between 2023 and 2025.”
The crueltyfree guarantee
Animal welfare is of paramount importance to many consumers and Essence has been committed to this for a long time.
Animal testing has been banned in the European Union since 2009, but Soazig Le Prince says the brand has never used it and is on Peta’s official list.
For greater clarity and transparency, Essence has dedicated a fairly well-documented explanatory page on its website, directly addressed to consumers who want to know more about the thorny issue of animal testing.
Mostly vegan products
In France, although vegetarians and vegans are still on the margins, flexitarianism is becoming more democratic and we must be attentive to consumer behaviour. This is why we have decided to do without animal raw materials and to indicate …
