After the Article 2 of the Cosmetics Regulation, placing on the market means "the first making available of a cosmetic product on the Community market."

Not to be confused with making available on the market, which means "any supply of a cosmetic product for distribution, consumption or use on the Community market in the course of a commercial activity, whether in return for payment or free of charge ".

The "making available on the market" concerns mainly manufacturers or importers, while the "placing on the market" is relevant for distributors, wholesalers or retailers.