More and more elaborated, the perfume of cosmetics is sophistic. It is not uncommon for the notes of a treatment to fill a whole page of a press kit, and if, most of the time, the olfactory subtleties escape us, they remain for a lot in the love at first sight that one can have for a product.
Continuation of the first part of this article, to find by clicking here .
From brief to tests
In concrete terms, as soon as a perfumer has been selected (the brands that care for their cosmetic perfumes have a perfume manager within the company), he or she will "receives a brief with the presentation of the project, the consumer target, sometimes the desired olfactory direction. We do not receive the finished product because the perfume is worked at the same time as the other elements of the mix, but we have the information necessary to work and we often receive the unscented base in which to compose", says Sidonie Lancers.
A vector of efficiency
Perfume is an important purchasing (and especially re-purchase) criterion in cosmetics today. Of course, a treatment does not have a perfuming vocation, but its smell participates more and more in its impression (necessarily subjective) of effectiveness. " It is an important part of the finished product. It contributes to the success of the cosmetic product but it is a whole. The consumer buys the product for her benefit and the perfume is her olfactory interpretation, says Sidonie Lancet.
Natural fragrance in full development
The strong emergence …
