Economic instability and climate issues are on everyone’s mind… and have an impact on buying habits. The Talkwalker agency, in collaboration with HubSpot, has produced a report on the major consumer trends of the French in 2023.
“In this uncertain economic environment and in the face of changing consumer trends, it is crucial for companies to analyze and understand these trends in order to adapt and reinvent themselves to retain their customers and attract new targets,” explains Talkwalker.
Inflation, I write your name
The economic boom is felt in all sectors. The price factor is decisive for many people. According to an OpinionWay survey for Bonial, 35% of French consumers say they compare more and 30% buy more on special offers.
The French are looking for good deals, they turn to private labels and wait for the big events (sales, Black Friday…).
Responsible shopping
Is the current crisis slowing down the ecological aspirations of the French? “No, they have shown that environmental issues are essential to them. They expect brands and companies to implement concrete actions in this direction. If organic food seems to be on the decline for budgetary reasons, consumers remain concerned about their impact on the planet. They advocate more responsible consumption, for example, zero waste, renewable energies or short circuits.”
Information and transparency
Every purchase is carefully considered. The French want to know what’s behind the label.
They want to know (and understand) …
