Today, social networks are an integral part of beauty industry strategies. Being present on these platforms helps to gain engagement, create proximity with customers⊠and ultimately, generate sales. Data analytics platform Kolsquare has compiled a ranking of the cosmetics brands most mentioned by influencers on Instagram.
To produce this top, Kolsquare evaluated the publications of 329,240 content creators and looked at which beauty brands were tagged the most. This study was carried out throughout 2023.
Here are the rankings by category.
Make-up
âą Nyx Cosmetics
âą Charlotte Tilbury
âą Fenty Beauty
âą Maybelline
âą Huda Beauty
âą Rare Beauty
âą Mac Cosmetics
âą Benefit Cosmetics France
âą Kiko Milano
âą Rosegold Paris
Skincare
âą Cellublue
âą Pin Up Secret
âą Yves Rocher
âą Caudalie
âą Typology
âą AyâV France
âą Clarins
âą Musc intime
âą LâOccitane
âą Wild
Hair care
âą ghd
âą Maybe Paris
âą LâOrĂ©al
âą Kerastase
âą Gisou by Negin Mirsalehi
âą Royal Extension
âą Myriam K Paris
âą Redken France
âą Les Secrets de Loly
âą Saint Algue
Perfume
âą Paco Rabanne
âą Adopt Parfums
âą El Nabil
âą Mugler
âą Diptyque
âą Puig (Nina RicciâŠ)
âą Panier Des Sens
âą LVMH Fragrance
âą Kilian Paris
âą Puig