Citeo and its subsidiary Adelphe, companies whose mission is to reduce the environmental impact of packaging, have just announced the names of the eight winners selected for their ideas for solutions to reduce the packaging used by the French in their daily lives. Mustela is one of them, chosen for its project to reduce the weight of plastic cosmetic tubes.
Revision of their functionalities, elimination of packaging units, optimisation of the size, volume or weight of packaging are all avenues that will be the subject of the projects selected in the context of the call for projects launched last July.
A call for projects to promote the solutions of tomorrow
While packaging reduction is a subject that has been well identified by companies as a way of reducing the environmental impact of their products, it poses a number of problems for manufacturers: technical, operational, market code, large-scale deployment, etc. The objective of Citeo and Adelphe, through this initiative, is to support them in their innovative or inspiring reduction projects, and to share best practices with companies wishing to commit to reducing their packaging.
This call for projects will make it possible to save between 4,000 and 5,000 tonnes of packaging, depending on the solutions developed. It is also part of a larger series of calls for projects launched by Citeo on the eco-design of packaging (cosmetics, flexible packaging), which should make it possible to work on a total of 30,000 tonnes of packaging.
Technical and financial support for the winners
The eight winners selected have worked on different issues: revising …
