Clariant has just unveiled BeautyForward® 6. This digital tool lists the origin and specificities of more than 800 ingredients. The objective is to allow trainers to calculate more easily the naturalness index of their formulas according to the ISO 16128 standard.
The tool works through a database that quantifies the naturalness of various cosmetic actives (not all of which are from the Clariant portfolio).
“BeautyForward is always looking to understand and meet the needs of personal care. It is clear that consumers prefer responsible ingredients, especially of plant origin, and increasingly expect brands to incorporate this and communicate naturalness with transparency. Our calculator gives them the means to do so. We are proud to support the manufacturing of more sustainable cosmetics,” comments Hermann Bach, Global Head of Strategic Marketing and Innovation at Clariant.
BeautyForward® 6 offers two modes.
Users can create their own formula from scratch. The tool calculates the total naturalness of the INCI based on the contribution of each ingredient.
It is also possible to be guided. BeautyForward® 6 has a list of saved formulas. They can be customized as much as you like.
