Tuesday, June 8, 2021Ecoresponsability

Protection of biodiversity: Clarins makes a commitment to a notary office.

Protection de la biodiversité : Clarins s'engage devant notaire

Clarins has just signed a Real Environmental Obligation (REO) with the Conservatoire des espaces naturels de Haute-Savoie Asters. The contract, which concerns the group’s Alpine estate, was signed at a notary’s office. Clarins is thus committed to protecting the fauna and flora of this area for 99 years. This is a first for an actor in the cosmetics industry.

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The ORE is a “land device for environmental protection. It allows any owner of a real estate to set up, if he wishes it, an environmental protection attached to his property. It is a voluntary act.”

The group has been committed to environmental protection for some time. Clarins acquired its estate a few years ago to grow and produce some of the raw materials used in its cosmetics.

To further its actions in favor of nature, Clarins has signed an official contract with the CEN Asters.
New obligations, defined with the CEN Asters, will therefore fall to the group on the 10 hectares of the estate, such as:
• a global research partnership with the universities of Savoie and Grenoble-Alpes
• work with the National Alpine Botanical Conservatory on erosion phenomena
• research on agroecology techniques in the mountains
• a project for the characterization and preservation of the Venus hoof (a plant included on the list of threatened species of the CITES Convention)

“This contract demonstrates Clarins’s commitment to long-term action for biodiversity. It also marks another step in the relationship between Clarins and Asters, with whom we have been working for nearly 20 years,” explains Clarins.

The brand …

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