Solvay, a global supplier of naturally-derived polymers for beauty care formulations, has announced that P&G Beauty has joined its Sustainable Guar Initiative (SGI), a program launched in 2015, aimed at developing sustainable guar production at scale in India.
The Bikaner desert district of Rajasthan is one of the country’s largest guar producers and supplies Solvay with guar as a natural and renewable resource for its Jaguar®, used in hair and body care formulations.
With the partnership of P&G Beauty, the SGI program will nearly double its reach in the region.
The partnership will add 5,250 new farmers to the program, bringing the total reach of the SGI program to just over 11,000 famers. This includes doubling the reach and scale of the program with women, by training, supporting, and empowering 1,800 additional women as farmers, entrepreneurs, workers, and members of farming households.
In addition, P&G Beauty will enable the SGI program to double the number of women trained (nearly 900 in total) in the adoption of household hygienic practices as well as in the building of kitchen gardens, which will give women and their families the ability to improve their food security, household nutritional diversity and their livelihoods.
The P&G Beauty project will also include the construction of a new johad (a local community owned pond), designed to improve the capture and percolation of rainwater for home use, animal hydration as well as the establishment of a community …
