The French perfume house TechnicoFlor has just launched a collection of perfumes developed from upcycled raw materials. Aimed at perfume and cosmetics brands concerned about protecting the planet, it illustrates its vision of the “Perfumery of Tomorrow”.
TechnicoFlor’s perfumers have developed these fragrances in compliance with very strict specifications in terms of responsibility for men, women and the planet. The challenge was to put forward an upcycled raw material: formulas with a high percentage of biodegradability, BetterTomorrow® formulas, FairTrade materials, 100% vegan, with a controlled environmental impact and without any danger of skin sensitivity.
From their palette of upcycled raw materials, they have selected white wine lees (from the deposit generated during the ageing period in wine and champagne barrels), oak wood (from wine barrel shavings revalorised by CO2 extraction), carrot seeds (from seeds with low germination potential), cocoa absolute (from cocoa pods), clementine (from peels), cypress absolute (from waste from the cabinetmaking industry) and rose essential (from the distillation of petals that have already been used to create absolute). The result is eight new responsible fragrances: Raisin Divin, Up To Wood, Bois Tonic, Purple Fiction, Cacao Rosso, Sorbet Corse, Cypress’tige, Rosylicious.
This launch is a further step in Technicoflor’s approach to natural and responsible formulation, in addition to the other actions already undertaken:
• Committed purchasing policy, favouring the sourcing of eco-responsible raw materials (BetterTomorrow®)
• Creation of 100% natural ranges that comply with COSMOS Organic …
