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Wednesday, April 10, 2024Ecoresponsability

What are the prospects for natural beauty?

Quelles perspectives pour la beauté naturelle ?

Does this market continue to appeal to consumers? On the occasion of a day of conferences organized by the Association Slow Cosmétique in Paris on March 28, 2024, Jérémy Robiolle, Development Director of the Xerfi polling institute, came to answer this question.

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Before getting down to business, the expert took the time to review the distinction between organic cosmetics (designed by brands specializing in natural skincare products derived from organic farming, often labeled by Ecocert and/or Cosmébio) and natural products (manufactured by brands claiming the “naturalness” of their ranges, and which are composed of ingredients of natural, plant or mineral origin).

According to Jérémy Robiolle, “this market is highly dependent on the economic situation of the general public, but also on new practices.” We’re seeing an increase in environmental and health concerns. There is also a knock-on effect from organic food consumption to cosmetics. However, household purchasing power is extremely limited. High inflation calls for greater financial prudence, and inevitably for a trade-off in pleasurable products, “of which cosmetics are one”. The proportion of citizens who have changed their habits because of rising prices increased between December 2022 and June 2023 (37% versus 47%). In particular, they changed range categories (9% in 2022 versus 17% in 2023). 43% of households say they pay attention to the prices of the skincare products they use.

A market that continues to grow

“French cosmetics are a playground worth 10 billion euros,” says Jérémy Robiolle. “For …

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