Monday, September 17, 2012Sector

Being: a new label for spas

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The spas world is full of standards, labels and of other marks of quality or excellence. One was missing for ecological and sustainable development criteria. Ecocert has displayed one during the Paris Beyond Beauty Exhibition: Being, or a way to link well-being and respect to the planet.

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" Spa de France " code of ethics, SPA A label, ISO standards, AFNOR standard draft … nowadays, a spa owner may claim to comply with different frameworks that guarantee very different criteria. Is one more useful?
Obviously, yes, after the speakers who hold a press conference, on September 11, during the professional Beyond Beauty Exhibition.

“Standards are very complex and cannot be easily understood by the public at large,” Martial Denetre, the Carnac Thalasso&Spa Resort Hotel General Manager, explained. “Being is a global tool, very clear for a site.”
“Being is a quality label, designed to meet the needs of the today and tomorrow consumers who want an easy-to-understand offer, and who want to save the planet. It is the only label that comprises at the same time requirements about the respect to the planet, the cares and services quality, and about the products used and sold by the facility,”
Valérie Lemaire, the Ecocert Greenlife General Manager, detailed.

Independent certification vs abusive Green claim

Being is designed for all kinds of well-being and cares facilities, such as day spas, hotels with spas, spas/thalassatherapy centers, and beauty parlours that provide spa cares.
Designed by Ecocert, a certification body, it is …

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