Cosmetics Europe Conference 2022
Wednesday, December 15, 2021Sector

Procter & Gamble acquires hair care brand Ouai

Procter & Gamble rachète la marque de soins capillaires Ouai

The American giant has just announced the acquisition of Ouai, a premium brand founded by Jen Atkins, a well-known hairdresser in the United States. The acquisition is expected to increase Ouai’s profile with consumers around the world.

Reading time
~ 1 minutes

Ouai joins the brand portfolio of Procter & Gamble. At this time, terms of the acquisition have not been disclosed. Jen Atkin is expected to remain at the helm of the company and sees an opportunity to enter new markets. For its part, Procter & Gamble says it is pleased to add a premium and trendy brand to its stable.

This content is only available to subscribersPREMIUM, PRO, STARTUPandTPE

Already subscribed?Log in

Discover our subscriptions

Best ingredient innovation of 2022

SectorOther articles