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Oct. 10, 2019 | Cosmetic trends

Clever Beauty: a brand of varnish that bears its name well

The varnish is at the top of the list of cosmetic products that we rarely manage to finish. There are several reasons for this phenomenon: too large capacities, a lack of time or rigour to apply it… or too short brushes that do not reach the bottom of the bottle. It is on this last point that Maëva Bentitallah, founder of Clever Beauty, worked to imagine a more clever packaging.

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