CosmeticOBS - L'Observatoire des cosmétiques

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Nov. 6, 2019 | Trends

Tailor-made cosmetics: an undeniable trend pro

Today, personalization is one of the major challenges in the cosmetics industry. Consumers want products that touch them and that are 100% suitable for them. At the same time, who wouldn’t dream of having a cream that perfectly meets their skin problems? Determined to invest in this trend, the beauty industry is competing in ingenuity to offer cosmetics formulated to measure to its customers.

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