The cosmetics giant has just formed a partnership with a major retailer. The aim of this collaboration between the two companies is to develop personalized online shopping paths.
Drawing on data from the Rakuten ecosystem, whose activities cover e-commerce, mobile communications and fintech, the project between Rakuten and L’Oréal Japan is to improve the online customer experience.
Key initiatives include the development of ads that use consumer behavior analysis to be as personalized as possible.
“We are delighted to partner with L’Oréal, the world leader in cutting-edge beauty technologies, to further elevate the customer experience in the industry. By integrating Rakuten’s advanced AI technology and vast marketing data with L’Oréal’s unrivalled expertise, we look forward to together bringing new benefits to the Japanese beauty market,” said Mickey Mikitani, President and CEO of Rakuten Group.
Nicolas Hieronimus, CEO of L’Oréal Groupe, said: “For 115 years, L’Oréal has been dedicated to the science and art of beauty. Today, we recognize that technology is the key to the future of beauty. Our partnership with Rakuten enables us to offer hyper-personalized experiences, truly realizing ‘Beauty for Everyone’ through the transformative power of Beauty Tech.”
