Apibreeze is Provital’s response to today’s consumers, who are seeking personalized cosmetic solutions that are kind to the skin and the planet. It is an efficient keratolytic, 100% natural origin, which offers a mild skin renewal together with an ethical supply to meet the demand for sustainable, traceable, and well-tolerated ingredients in response to slow beauty movement.
Apibreeze is a complex of honey, gluconolactone and lactobionic acid.
It is a polyhydroxy acid (PHA), with an exfoliating efficiency comparable to AHAs without inducing irritating effects, to suit all skin types, even the most sensitive.
The pitch
• The all-round hydroxy acid for progressive exfoliation
• A renewal that is kind to the skin and the planet
• Full of sweet promise, enhanced with award-winning and locally produced honey
• The most inclusive alternative to glycolic acid
• Same keratolytic effect as alpha hydroxy acid with no irritation
• Strengths the epidermis, hydrates and prevents aging
In vitro efficacy
Evaluation of gene expression of Pronalen AHA21 alpha hydroxy acid compared to new Apibreeze™ polyhydroxy acid after a 24-hour treatment on keratinocytes and fibroblasts at 1.25% concentration.
• A new and stronger skin emerges: Apibreeze is more efficient in overexpressing the Desmocollin gene (DSC1) associated with cellular cohesion of the epidermis, in contrast to desquamation of the stratum corneum.
• It leaves a skin that is hydrated throughout all its layers: Apibreeze™ increases gene expression associated with the uptake and retention of water by aquaporins (AQP3) in the epidermis and the synthesis of hyaluronic acid (HAS3) in the dermis.
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