Skincare brands are continuously searching for the next “hero” natural ingredient that can differentiate them in the market. According to the market research firm Mintel, Gac, with its high levels of the antioxidant lycopene (70 times greater than tomatoes) and vitamin-A precursor beta-carotene (10 times greater than carrots) will appeal to consumers looking to make their skin healthier.
Known as the “Fruit from Heaven”, gac fruit, with its exceptional flavour and vibrant colour, is used in traditional Vietnamese dishes.
Why is this important?
North America is the fastest growing region for beauty drinks in the world, now registering second overall in market size. The pursuit of “feeling well” is a complicated interplay among many different “wellness” factors (physical, mental and nutritional). How healthy the skin appears is influenced by internal factors like diet, stress and the amount of sleep, as well as external aggressors of which ultraviolet radiation from the sun and pollution are readily recognized as damaging by consumers. As illustrated in Mintel’s Beauty & Personal Care Trend 2015, Gastronomia, consumers are interested in natural/organic ingredients from fruits and vegetables, preferably locally grown, to help their skin look healthy. US Millennials, in particular, have a strong appeal for “green” labelling and it is most pronounced when compared to Baby Boomers.
Brands like Yes To, Lush, and The Body Deli emphasize organic or raw – even vegan- ingredients that are often being prepared in small batches. In the case of The Body Deli, processes are employed to optimize the bioactivity of the ingredients in the formula. This positioning …
