It is more and more often seen, the whiteness of its petals displayed on the labels of cosmetics, providing our skins with the active ingredients of the formulae. White lily, sea daffodil, sand lily … for averaging complexion, and very trendy and technical claims of whitening, without any loss of the poetic power of the flower. Thus … Sweetheart, let us see if the lily, which in our cosmetics enters the fray, is able to fulfill its purpose, and is beneficial to our complexions …
As for many cosmetic innovations nowadays, this one originates in Asia. Or, more rightly, it has been developed for the strong Asian market before being used also in Western formulae. Over there, lily products are convenient to all the skins, in constant demand for whitening. Here, they are adapted for the needs of mature skins, from 40 to 50, when they get age spots and lose their radiance. Indeed, this market is also promising, as can be thought when looking to the number of ranges recently launched with these claims.
From white lily … to white lily
Lily flower or bulb extracts have been present in our cosmetics for some years. Lilium candidum flower extract and Lilium candidum bulb extract are renowned for stimulating cell renewal and for their anti-inflammatory properties that help fight redness. They are also used to lower the volume of the bags and the color of the dark circles around the eyes. The labels claim they are also soothing or regenerating. That is why they are often found in eyes contour cares (First Time-Fighting Eye Contour, by Orlane, Wrinkles Puffiness and Dark circles Repair cream, by Edenens, Elixier Eye firming fluid, by Tautropfen …), but also …
