From make-up removers to sunscreens, from hair care to toiletries and body care… beware: one may feel swamped by the "oil texture" next summer! Already often present in natural and organic products, it floods all the sectors of the conventional cosmetic, sunscreens and body and hair oils topping the list. Make-up is the only sector that eludes it. The trend is developing; success is achieved. Indeed, consumers do like it. An appetite detailed by Ariane Le Fèbvre.
Yearning for South …
There is a kind of true symbiosis between oil and sun. That is why it reappears when summertime is coming. Highly visible in Southern cultures (Tahiti monoi, Morocco argan oil, Africa shea butter …), oil reminds us of frivolity and voluptuousness. It comes as the most hedonist product of the cosmetic. As sensual as spiritual or maternal, it is also food for the imaginary world. And the brands do not go without! "Glamour and sexy, it brings summertime, holiday time to mind. As for our memory, something falls into place. With oil, one is more looking for pure pleasure than requiring efficacy. It is a means to wander, and it is loved by the Mediterranean peoples," says Barbara Maison, a doctor in neurosciences and a responsible for the La Roche-Posay medical communication.
Young and multi-ethnic users
Using oil came with the ethnic populations. It does extremely well in the young generations, who find it a quick and easy-to-live-with does-it. More slippery than a lotion or a cream, it is an invitation to massage; it enhances an overall embracing movement; it makes one’s skin appealing. It charms lazy as well as hurried women; it is easily spread …
