The ever-growing demand for cosmetics and personal care products also drives sales growth of ingredients used in these products. The market value for specialty personal care ingredients in the key regions (including Europe, the United States, Brazil, China, Japan, Southeast Asia, and India) reaches USD 9.0 billion in 2015. Based on Kline research findings, several important trends were identified from the end user’s experience, which in turn affect the personal care ingredients market going into 2016.
1. Multifunctional products are on the rise
With increasingly busy lifestyles, consumers tend to simplify their daily beauty routines. Multifunctional products are therefore growing in popularity as they offer several benefits at once, such as anti-ageing, cleansing, moisturization, anti-oxidant, UV protection, etc. Consequently, this trend is leading to growth in the consumption of multifunctional ingredients. For example, consumers are expecting their skin care products and makeup to have sun care protection features, as they are aware about the harmful effects of UV radiation. This drives the demand for UV absorbers, making it the fastest growing ingredient group.
2. Efficient and mild – the winning recipe
Consumers are in search of efficient, but also gentle products. In hair care, they prefer to buy water-based products rather than solvent-based ones, since they are easy to use and less damaging for the hair over time. This pushes formulators towards the use of milder ingredients, and now sulfate-free anionic surfactants are preferred over traditional surfactants, such as sodium lauryl ether sulfates. This trend is also prominent within antimicrobials, where the usage of ingredients like parabens, triclosan, and formaldehyde-releasing preservatives is expected to decline in the future. As a result, alternative ingredients, such as organic …
