The value of China’s baby and child-specific category has doubled over the last five years to around US$1.6 billion, making it the third biggest in the world after the US and Brazil. Spending could be about to grow much faster, however, as a result of a partial relaxation of family planning laws. Furthermore, the country’s gender imbalance could start to stabilise, triggering potentially huge increases in sales of women’s make-up, hair care and fragrances over the long term.
The nub of the amendment is that couples living in urban areas are now permitted to have two children if one of the parents is an only child. Previously, both parents had to be single children to qualify. It affects upwards of 100 million women of child-bearing age (18-44) and could lead to between 10-30 million additional babies over the next five years…
See more on Euromonitor website
• The Beauty Implications of a Chinese Baby Boom , by Rob Walker, Euromonitor International,December 2013, 22.
• The Beauty Implications of a Chinese Baby Boom , by Rob Walker, Euromonitor International,December 2013, 22.
