The pleasant odor of oranges, the freshness of a sea breeze or the warm smell of wood - all these impressions are connected to a variety of positive experiences. With its products, the fragrances industry contributes to improve our well-being in innumerable situations. Not only fully developed industrial countries explore this potential to the fullest, also in developing and emerging countries the number of customers demanding fragrance products is rising.
Revenues in the fragrances industry are likely to continue to develop at dynamic rates in the upcoming eight years. The market research institute Ceresana forecasts global revenues of more than US$15.6 billion to be generated in 2019. Particular growth engines are the emerging countries in South America and Asia-Pacific.
Omnipresent products
Fragrances are used in a variety of products we come in contact with on a daily basis. These fragrances are designed to either cover bad smells or to evoke positive sensations of cleanness and well-being via their pleasant odor. They are used in cleaning agents and detergents as well as in the majority of personal care products.
Perfumes are the most typical example for possible application areas, but fragrances are also used in skin and hair care products, make-up or toiletries. They are also added to household products such as air fresheners; many fragrances can be found in other industrial branches as well.
Increasing range of customers
Fragrances are becoming more important all over the world. Due to the economic development of many developing and emerging countries, an increasing part of the population has access to products enhanced by added fragrances. A growing middle-class disposes of an increasing income …
