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The unmissable event of this year
Monday, May 22, 2017News

10th Natural & Organic Cosmetics Conference 2017

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During the last decade, the natural and organic cosmetics market has developed rapidly. Worldwide, the industry is booming, but also confronted with challenges. The 10th edition of the Natural & Organic Cosmetics Conference will focus on the future-oriented strategic direction of natural and organic cosmetics. The Conference will provide insights on what is relevant for effective brand management in an increasingly competitive market and which challenges retail is facing due to the changing customer journey.

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The demands on retailers and manufacturers are increasing, the requirements of younger demanding customers are often not yet met. Many brands will have to rethink their positioning to continue to benefit from the positive development of the natural cosmetics market.

It´s been obvious that familiar structures and approaches are no longer reaching the many critical, networking customers. Elfriede Dambacher, owner of the consulting company naturkosmetik konzepte and program Chairwoman of the Natural & Organic Cosmetics Conference confirms this: 'the development of the market clearly shows how differently brands can grow. Many brands rely too much on their familiar marketing concepts.'

In his keynote presentation, Dr. Kay Hafner, founder and chairman of Hafner & CIE. Digital Change And Strategy GmbH, will share his perspective on this current topic and offer insights to the necessary revitalization of brands and what the prerequisites for authentic brand management are – of course the expert will also cast a critical eye on brand policies.

The former natural and organic cosmetics customer has little in common with today´s young, demanding customer. Wolf Lüdge, owner of the naturkosmetik verlag which, in cooperation with Vivaness, hosts the Natural & Organic Cosmetics Conference, states, 'retail is facing the significant …

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