Informa Press Release

DEBATES, CONFERENCES, CREATIVE WORKSHOPS… A CONCENTRATION OF EXPERTISE

As the numbers from 2015 indicate a record year for French exports of cosmetics and perfumes, valuing €11.8 billion (4.4% growth from 2014, with skincare and perfume representing 75.5% of products, according to FEBEA, March 2016), the sector is rapidly evolving with new arrivals that reinvent trade, products and how they are used. The issues have never been so important. Exhibitors, exports, institutions and visitors will be able to debate these current subjects in an inspiring and reflexive space afforded by the new event Alternative.

This year, the emphasis will be on distribution and olfactory creation within a series of conferences and roundtables, conducted by industry professionals. Distribution, as everyone knows, has become a major issue for all brands. Today, more than 75% of distribution is provided by specialized supply chains.

However, alternatives are being developed: brands creating their own boutique store, beauty house, concept stores, pharmacies… in these avenues, customers advise and product expertise are the key advantages.
In order to accompany the retailers in their customer approach, we have conceived tailored conferences for them:

• Distinguish yourself by a diversified distribution and an enriched experience
Speaker: Nicholas Micallef - Analyst, beauty and personal skincare - Euromonitor

• Beauty routines in the age of social media
Speakers: Agence Fred & Farid

• New facets of distribution in Asia
Speaker: Florence Bernardin - General Director of the agency Information & Inspiration de l’agence Information & Inspiration

• Tips and Tricks in Digital Marketing: Benefits of a clientcentred approach in support of the network of perfume retailers
Speakers: Marie-Pierre Czabak - Marketing Expert Comité Joséphine - Principal - Fragrantway™ (facilitator)
Céline Verleure - Founder and Creator of the brand of artistic perfumes
Sébastien Ravut - Director of digital strategies, Agency of Communication Si Dièse (Paris)
Olga Alexandre - Founder and Manager of the Boutique Parfum d’Ambre (Brussels)
Valérie Pulvérail - Founder and Manager of the Boutique Bistro de la Beauté (Annecy)
Jean-Luc Gardarin - Founder and Manager of the boutique Le Secret du Marais (Madrid)

• Ephemeral Commerce: how to tell a short story?
Speaker: Alexandre Rostaing - Director of Strategic Planning 79C - Carlin

• Persiagrams: the new, long-awaited make-up and retail from Iran
Speaker: Hélène Capgras - Creative Planning Director - Brain for Beauty

• What strategy to adopt with hyper-digitalization to create a new purchasing experience for the consumer?
Speakers: Kristel Milet - Journalist - Brazil Beauty News
Delphine Herve Turra - In charge of the Beauty Market - Printemps
Corinne Morel - Marketing & Purchasing Manager - Parashop
Laurent Chemda – CEO – La feuille Cosmétique Vivante
Quentin Reygrobellet – France General Director and Europe Commercial Director – Birchbox

On the topic of perfume, research of another way, far from the standard mass market, is in development. Creative talents will be the focus, as they display their artwork, with high quality raw materials and design, with:

• Define the future of perfumery
Speakers: Elie Papiernik - Director of Design - Centdegrés
Sophie Robbe - Innovation Center Director - Centdegrés

• What developments have marked the history of perfume during the last 40 years?
Speaker: Isabelle Ferrand - CEO - Cinquième Sens

• Future Fragrance Stories - Creative Olfactive Concepts for 2017
Speakers: Lan Vu - CEO - Beautystreams,
Michael Nolte - Creative Director - Beautystreams

• Where is the quality in alternative perfumery?
Speakers: Laurence Férat - Journalist - Comité Joséphine
Alnoor - Director of Creation - Objets De Convoitises et Alnoor Design
Marc Touati, Designer-glassblower - AIO Agence de création
Antoine Lie - Parfumeur
Marie Huet - Présidente - Comité Joséphine

• Chinese youth and perfume; mainstream or niche brands?
Speaker: Dao Nguyen, Founder - Essenzia

• From the yearning for singularity to the desire for liberty: the new luxury and its expressions in beauty
Speakers: Leïla Rochet Podvin - Founder and Director – Cosmetics Inspiration & Creation
Rémy Oudghiri - Assistant General Director - Sociovision

• How to talk about perfum nowadays?
Speakers: Juliette Faliu - Chief Executive - Savoir & Sentir and president of l’Olfactorama
Patrice Revillard - Perfumer Apprentice - Vice president of l’Olfactorama
Johann Vitrey - Founder & Manager - Sesame by JV and teaching at l’École Supérieure du Parfum

And also…

• Cosmetic Home Devices
Speakers: Thierry Piolatto - Publication Director - Anti-Age Magazine
Garance Ferbeck - In Charge of the Cosmetic Center - Harris Interactive

• The new face of cosmetics in Brazil: Opportunities, trends, and inspirations
Speakers: Vincent Gallon - Journalist - Brazil Beauty News
Kristel Milet - Journalist - Brazil Beauty News
Brazil Chamber of Commerce in France
Sandra de Borthole Braga - IFOP
Helen Kupfer-Haas - Exclusive Brand Boosting

THE DAY FOR THE GENERAL PUBLIC, A TRUE ASSET FOR OUR EXHIBITORS

This meeting with the public, on June 18th, will allow exhibitors to directly test their brand, to be right next to the final user. This experience will be the chance for each one to best translate the values of their brand, and to live a real live experiment.
For visitors, a program at once educational and close to the "artisans" that conduct it, will be offered with the projection of an excerpt of the film "l’Odorat", followed by a debate with the filmakers, as well as the creation of a scent as told by the famous perfumer Céline Ellena, or a derma-pharmacological conference, or a novel perfumed concert, the intervention of My Little Paris, the History of young brands by CEW.

• L'Odorat - Jupiter Films
Speakers: Jan Roelof - President - Jupiter Film
Roland Salesse - Special Advisor for scientific culture INRA - Team of the movie L'Odorat

• Slow Cosmetics: the sweet Revolution
Speakers: Constance Sycinski - France Coordinator - Association Slow Cosmétique
Marie Watrelot - Cosmetoloue and Naturopath - Secrets Cosmétique

• My Little Paris decrypts the trends from Asia & United States
Speaker: My Little Paris

• Start Up on the stage with the CEW
Speakers: Laurence Dorlhac - Journalist - France Television
Laurence Moulin - Chief Executive - CEW

• Perfumed Concert
Speakers: Cécile de Monteil - Ecole Supérieure du Parfum - Singer
Claire de Monteil - Ecole Supérieure du Parfum - Pianist

• Odor & Emotion
Speakers: Isabelle Ferrand - CEO - Cinquième Sens
Victoire Filaz - Chocolatier - Les Carrés Victoire
Viviane S. Moché - Par Vins et parfums

• Smell Talks – olfactory conversations
Speakers: Dominique Brunel - NEZ, the olfactory magazine
Hirac Gurden - CNRS
Celine Ellena - Perfumeur
Delphine de Swardt - Sémiologue

THE TEACHING PROGRAM FOR EXHIBITORS

The exhibitors will also benefit from a teaching program each day before the event’s opening hours, in order to develop their knowledge and to improve their communication strategy. The program will consist of:

• Influencer Marketing : Challenges and opportunities for beauty brands
Speaker: Ertan Annadol – AdMingle

• The social storytelling
Speaker: Alexandre Rostaing – 79C (Carlin)

Learn more
• See Alternative Beauty & Frangrance Paris's website
• Go to The registration online

© CosmeticOBS-L'Observatoire des Cosmétiques