Both days will feature conferences led by industry professionals.

Conference Program

First day

• TikTok and social commerce: how generation z is changing the beauty

• The best of both worlds: how to create a seamless omnichannel shopping

• Panel discussion: building brand communities: how to improve customer relationships in the beauty industry

• Epigenetics of skin aging: from test to skincare

• Augmented reality and virtual reality try-on filters: the future of beauty shopping

• Navigating the murky waters of greenwashing: how to spot authentic clean beauty

• The anti-aging comeback: understanding the resurgence of beauty products focused on reversing the clock

• Workshop: the world of the skin microbiome

• Building trust in digital marketing: addressing authenticity and transparency concerns in the beauty and skincare industry

• Revolutionizing the beauty industry with regenerative economy and plant-based color innovation: opportunities for marketers

• Partnering with authentic influencers and the power of subscription

• Workshop: vegan beauty: protecting consumers and brands with fair and honest labeling

Second day

• Diversifying the beauty industry: understanding multicultural beauty and its consumers

• Hybrid cosmetics: combining science and nature for innovative beauty solutions

• Artificial intelligence: marketing to machines

• Sustainability in cosmetics …