Change of organizational chart at Biotherm. Gregory Benoit, who already worked for the L’Oréal group, is taking over as head of the brand. He succeeds Giulio Bergamaschi (who initiated Biotherm’s “Blue Beauty” program).
Gregory Benoit graduated from CELSA and joined L’Oréal in 2006. He first joined the Consumer Division. He then held the position of Global Marketing Director for L’Oréal Paris Men Expert before joining the Garnier team as Deputy Managing Director.
“It is an honor to take the helm of Biotherm as the brand celebrates its 70th anniversary. I am humbled to take on this role and I am convinced that beauty can have a positive impact on our planet. The future is blue and it has never been brighter,” said Gregory Benoit.
