Business France organizes a Cosmetic Workshop dedicated to Germany on Friday, December 1st. This informative seminar will be focused on the German market and regulatory framework and will help participating companies make an update on the conditions for placing cosmetic products on the market in this country. You still have a bit of time to register.
With a 13.603 billion euro turnover in 2016, compared to 13.387 billion euros in 2015, Germany remains the first European cosmetics market ahead of France, the UK, and Italy.
In value, Germany is the second cosmetics-producing country in Europe, with 5.2 billion euros, behind France (9.1 billion euros), and ahead of Italy (4.3 billion euros). Germany is also ranked second on the European level in terms of perfume production (18%), behind France (32%).
Between 2015 and 2016, the sector achieved a growth rate of 1.58%, driven in particular by the makeup (+6.14%) and deodorant segments (+4.36%).
The German market is a mature market that is saturated on many segments. There is an extremely strong pricing pressure due to competition between manufacturers and distributors. So, to settle there, it is essential to be positioned on growth-driving segments and take into account the situation in terms of competition and pricing practices.
In the country that saw the birth of discount distribution, consumers are very sensitive to consumer product purchase prices.
In Germany, private label cosmetics are recognized for their quality/price ratio and popular among German consumers.
Cosmetics distribution is dominated by the ‘hardware shop’ channel, these centralized stores specialized in the distribution of HPC products (home and …
