The manufacturer has just announced the signature of a distribution agreement for its cosmetic ingredients in India with Indchem International. The latter is recognized as one of the major players in the sale of “beauty” active ingredients in the country.
With this new distribution agreement, Groupe Berkem is extending its strategy of international networking via specialized distributors in the Indian cosmetics market for its plant-based ingredients.
“The Indian cosmetics industry was estimated at 5.49 billion euros in 2019, with the ambition of tripling by 2025 to reach 17.8 billion euros. The growth of the middle class and its purchasing power, the expansion of sales channels, the influence of celebrities and the search for alternative outlets to China are all factors for a strengthened demand for high-end cosmetics, for which the industry wants to be ready,” explains Groupe Berkem. “Aware of the strong growth potential of the Indian market and the importance of bringing naturalness to cosmetic products in order to guarantee their quality and performance, we are very proud to be able to count on solid partners such as Indchem International, with its strong local presence, to ensure the distribution of Groupe Berkem’s cosmetic ingredients and to participate in the naturalization of the cosmetics market, which is undergoing a major transformation, while strengthening our international presence.”
