Who said virtual trials were only for makeup? Men’s hair dye brand Just For Men has just announced its partnership with Perfect Corp, the leader in virtual testing solutions. Consumers will now be able to see the result of the coloring on their hair or beard before proceeding with the purchase.
This is a first in the world of grooming. Just for Men is the first brand to integrate such technology into its strategy. It helps men find the right product for their needs and desires.
“The launch of the Just For Men® virtual mustache and beard trial experience marks Perfect Corp.’s expansion into the heart of the men’s hair color industry with the innovative AI technology of mustache and beard tinting,” said Perfect Corp. “We are excited to partner with Combe to build an ultra-realistic experience. Our technology offers men a dynamic solution and motivates the act of buying.”
Simply visit the brand’s website, select the product category you want to try on and then upload a photo of yourself (or launch the video mode on your smartphone) to see the result.
