The dermocosmetics group has inaugurated a new care and consultation area in the heart of Toulouse. This unique place is open to consumers so that they can get targeted advice and learn more about the needs of their skin.
How to federate its community? Pierre Fabre had the idea of creating a meeting place where all the group’s brands are sold.
The goal is simple: to guide and accompany the general public.
Designed as a living space, the Lab offers consultations, treatment rooms and also conferences on various topics (taking care of your skin, managing your acne, etc.).
To take the project a step further, Pierre Fabre called on La Nouvelle, an agency specializing in brand strategy.
“We imagined the creation of a media brand, Lab for Care, whose promise is to teach everyone to take better care of themselves.”
Concretely, an Instagram page and a YouTube channel have been launched. A website will soon complete the offer.
