Water is an indispensable resource… but not an infinite one. Committed to sustainable development, the pachyderm of the beauty industry has just made a new acquisition. L’Oréal has announced that it has acquired the entire capital of Gjosa, a Swiss company pioneering the development of water micronization technology.
After a first successful collaboration between L’Oréal and Gjosa for the launch of the Water Saver showerhead (designed to save water in hairdressing salons), it’s time to move up a gear.
“The acquisition of Gjosa strengthens our ability to introduce sustainability directly into our products and services, seamlessly integrating water-saving technology into new formulations and Beauty Tech innovations,” said Nicolas Hieronimus, Chief Executive Officer of L’Oréal Groupe. “Together, we can rapidly develop sustainable beauty solutions that perform better and consume fewer resources, and introduce them into the wider beauty ecosystem. We will be able to accelerate the Research & Innovation and commercialization of more innovative and sustainable Beauty Tech solutions for the professional and consumer markets,”
This acquisition is subject to the usual conditions precedent and is expected to be finalized in the coming weeks.
