At a time when physical distribution is still a bit behind, Lush has installed a vending machine at King’s Cross station in London. The opportunity to allow travelers to get a box just before getting on the train and without having to queue.
What if automated sales were the future? Far from wanting to close its physical stores, the English fresh cosmetics brand wanted to try a new distribution format.
“By using these machines, we are able to surprise and delight with a micro-store open to the public 24 hours a day. It is a theater that never sleeps, a living glow in motion.”
For Lush, this experience also allows them to offer their products to a larger number of people without the operational impact of a full store. The offer will be regularly modified in order to create surprise and to seduce the recurrent passers-by.
