Making one-to-one support available to everyone to tackle anxiety and depression is Maybelline New York’s fight. Since 2020, the brand has encouraged conversations around mental health on a global scale through its Brave Together programme, funding free individual support for 1.65 million people in 34 countries. The aim is to help 10 million people and donate $20 million to local NGOs by 2030.

The company has chosen to team up with a renowned sportswoman to be the voice of this programme. “At Maybelline New York, we have always believed in the power of making a difference in one’s life and Naomi Osaka exemplifies this philosophy, pursuing her dreams on and off the field,” said Trisha Ayyagari, Global President of the brand. “As an advocate for destigmatising conversations about mental health, Naomi Osaka has courageously shared her personal journey, inspiring others to do the same. We are proud of our Brave Together work and look forward to the next chapter with her, helping others to be brave.”