“We have successfully established a strong partnership with the Prada teams over the last few years. Today, we are delighted to welcome Miu Miu to develop the exceptional potential of the brand’s beauty facet. With its singular positioning, driven by its boundless and experimental creative essence, Miu Miu will perfectly complement L’Oréal Luxe’s portfolio of iconic brands, reinforcing its position as the world’s leading fragrance company,” said Cyril Chapuy, President of L’Oréal Luxe.

The first fragrances launched by L’Oréal Groupe are scheduled for 2025.
The agreement will come into effect after the usual regulatory approvals.