The company, which specializes in fragrance diffusion technologies, has its sights set on the big time this year: strengthening its commitment to the environment, creating new partnerships and, above all, expanding its services in the United States.
The 2024 roadmap for Scentys is a busy one. The company is pursuing its commitment to sustainable development with the use of bio-sourced, refillable and plant-based materials, “in a constant concern to preserve the authenticity of fragrances.”
The company plans to continue strengthening its full-service, turnkey offering, providing customers with everything from design to packaging at its Saint-Ouen-l’Aumône plant.
Finally, the American dream seems to be taking shape more and more. The company has set its sights on New York in 2022, but is keen to extend its activities to the rest of the country.
“To support and accelerate these initiatives, we’re planning major strategic partnerships in 2024, strengthening the brand’s position in the market after flagship collaborations with the likes of Diptyque, Jo Malone and Dior. The company’s sales force has been significantly strengthened, with additional recruitments. At the end of last year, sales specialists were recruited for each market typology, in order to effectively cover the multiple segments of the sector,” says Scentys.
