The distributor has just announced the launch of its “China Accelerate” program. The objective is to give a better visibility to Chinese beauty brands to consumers worldwide.
In order to help Chinese companies become popular internationally, Sephora has announced that it will help five local brands to grow in the next three years and help them reach an annual turnover of more than one million euros.
“We will use our diverse and powerful global network, loyal customer community and extensive experience in incubating prestige beauty products to help these brands gain traction in international markets and demonstrate the power of Chinese beauty,” the retailer said. ”We will not only provide these brands with business support and expansion, but also help them develop their international vision.”
