The more the market for natural and organic cosmetics is undergoing changes, the more important becomes the differentiation of the individual brands. Therefore this year´s Natural & Organic Cosmetics Conference will focus on the topic of brand management and today´s consumer expectations concerning natural and organic cosmetics. A current topic from a new vantage point.
Naturkosmetik Branchenkongress Press release
'Brands don´t follow, they lead' is the topic of an insightful keynote presentation by Christoph Engl, Managing Director Brand Trust in Nuremberg. Engl analyzes the changes in the natural cosmetics market and points out which parameters will be decisive for future success in the natural cosmetics market – also showing where there is a necessity to act: 'The natural and organic cosmetics industry needs strong manufacturer brands that have the confidence to go their own ways. This is possible since the brand-lever of `authenticity´ can be employed, while conventional cosmetic brands often only relate to the topic of `organic´ on the marketing surface,' states Engl.
During this year´s Conference the consumers will be in a special limelight. Eagerly awaited are the results of a market study comparing the perception of natural and organic cosmetics vs. prestige cosmetics, which was carried out exclusively for the Natural & Organic Cosmetics Conference by Schaefer Market Research. 'The findings were surprising,' reveals Felix Schaefer, Managing Director of the company based in Hamburg. 'The results of our study show how far consumers interested in specific skin care benefits trust natural and organic cosmetics. The study therefore offers good indications on how …
