It’s time for a coalition: L’Oréal, CHANEL Parfums Beauté, Pierre Fabre, Laboratoires SVR, Yves Rocher, Clarins, Melvita, La Rosée, Aroma-Zone, Nocibé and Sephora have decided to work together to develop a glass jar for reuse.
The aim of this initiative is to reduce the use of single-use packaging.
In France, the AGEC law stipulates that single-use plastic packaging must no longer be placed on the market by 2040.

The project is supported by Circul’R, the We Don’t Need Roads collective and Citeo’s recycling fund.

“The deposit model for cosmetics remains unexplored in France. It doesn’t even exist. Our ambition is to develop it, and doing so in coalition is an essential strategy. Indeed, pooling flows enables us to substantially reduce costs, both economically and environmentally. This collective dynamic also facilitates the commitment of washers and consumers, thanks to a harmonized approach and standards across the different brands. Last but not least, the fact that the members of the coalition include major industry players strengthens our power of conviction with public institutions, thus contributing to a positive evolution of the deposit model in France,” explains Jules Coignard, Co-founder of Circul’R.

The aim for beauty companies is therefore to comply with regulatory …