UEBT press release

Biodiversity is receiving increased attention in the beauty industry, both for its ecological and social implications for work with natural ingredients. This year, the UEBT conference focuses on the Human Dimension of Biodiversity, highlighting the social aspects of ethical sourcing of biodiversity. Consumer research of UEBT/IPSOS* shows that consumers are increasingly mindful of the ethical aspects of biodiversity. Awareness on ‘ethical sourcing of biodiversity’ has increased from 28% in 2009 to 45% in 2013, while that on ‘equitable sharing of benefits’ rose from 38% to 50%. Within the beauty industry, nature is often central in the story of particular products or brands, but the human aspect is gaining increasing importance.

The UEBT conference will explore efforts undertaken by companies and organizations to promote more sustainable and inclusive approaches to the sourcing of natural ingredients. It will feature new UEBT/IPSOS research on consumer awareness of biodiversity, conducted this year in seven countries around the world. Marketing experts and leading companies will explore the power of storytelling around biodiversity.

“The beauty industry recognizes more and more value to inclusive approaches such as social responsibility, fair trade, and solidarity sourcing. This conference offers a unique opportunity to discuss trends and …